
Note: This never before published piece is about a dozen years old. The advice still holds true but the contact information is outdated and some of the publications have bitten the dust since then. Most of the participants have also moved on to new challenges. Thanks to all the editors who particpated.
Writing academic fare for over twenty years, I realized, after a closer examination of my more profound creations, that I was in fact a humor writer. Over the past fourteen years I’ve submitted short humor pieces to hundreds of magazines, garnering about fifty publications. Humor markets often tend to be hidden or specialized. Although typically Writer’s Digest lists onlya few entries in its humor category, most other publications are looking for amusing pieces with just the right slant. For example after being rejected by my usual humor targets, I sold a piece (Shirtless In Seattle) to a police trade magazine on why criminals don’t wear shirts. Also numerous niche humor magazines aim at specific professions or special interest groups.
Many of the smaller humor publications, have the life span of a fruit fly and when I requested writer guidelines from 60 of them, more than two-thirds failed to respond or indicated they were now out of business.
Except for established comedians and well-known columnists whose work is actively solicited, most humor writers must submit their work on speculation. With the query process largely irrelevant, this leaves you at the mercy of an ever-growing slush pile.
Few things could be more subjective than editing a humor magazine. Even a much-rejected piece may eventually find a friendly home, if your postage only holds out. After a few months of constant rejections, I devised a scheme to get the inside the humor editorial mind and sent out questionnaires to a sample of humor editors, including many who routinely rejected my work. I encouraged their responses by shamelessly flattering them and making vague promises of the international fame that accompanies being featured in a writer’s magazine.
The five humor editors who eventually responded were Larry Logan, editor of the late great magazine Satire; Fran London, editor of the Journal of Nursing Jocularity; Douglas Carroll, editor of idiot wind; Robert Darden, editor of The Door; Glenn C. Ellenbogen, editor of the Journal of Polymorphous Perversity. Their many profound insights can be condensed into ten basic commandments that you can use to improve your acceptance average.
Commandment One: Write Laugh out loud humor.
The editors agreed that the main reason for rejecting a piece is that it simply wasn’t funny enough. They are looking for “laugh out loud works” Making an article funny enough may mean adding more gags, but more often it involves polishing the existing jokes and metaphors. Just adding jokes often destroys the unity or clutters up the structure. Try to get at least five alternative punchlines for each gag.
Commandment Two: Read back issues and guidelines and then write specifically for that particular magazine.
Robert Darden says he is particularly put off by “People haven’t read the magazine or writer’s guidelines. Of if they have they don’t think the rules apply to their piece!” his advice is to “…read a year’s worth of the publication before you submit a piece. Get the writer’s guidelines. Then see if you can visualize your piece in our table of contents.” Get a feel for both the style and as well as the content. A piece that is too sophisticated for a small regional publication may still be too parochial for a national market.
Commandment Three: Try out your material on an audience.
Logan advises, “Humor pieces should be tested before submitting… if there appear to be no symptoms of jocularity (laughter, smiles, chuckles, groans, etc.), there is an outside chance that the work is not in the genre of the funny.” Some humor writer’s are very relucant to test their works, but such testing almost always leads to a much better product even if you don’t act on every suggestion. Yes it’s agonizing, but necessary.
Commandment Four: Parodies that evoke common experiences are winners .
For his psychology satire publication, Glenn Ellenbogen says “ …we look for pieces that closely parallel REAL scientific articles in style and quasi-scientific jargon. He advises potential writers to “… read REAL … journals and make fun of them.” The closer the satire comes to echoing recognizable forms the better. Go for that shock of recognition.
Commandment Six: Don’t be too angry offensive, or hostile.
London says the Journal of Nursing Jocularity is “least interested in angry or malevolent humor.” I recently got a rejected piece about teenage drivers back on which the editor had scribbled “Too sarcastic for us.” Hostility can quickly sour the best humor piece. Cynical is fine, bitter is not.
Commandment Seven: When writing on prosaic topics, you must have a unique angle.
Doug Carroll says he’s “least interested in seeing slice of life stories that are so unfunny I’m bored to tears before the end of the first page…”. Arthur Koesler, the late English science writer defined creativity as the “Biosociative Act”—that is a process in which two diverse planes of thought intersect. The more diverse the plan of though the more creative and often the funnier it is. Two example: “Pigs” and “Space” are the two plans of thought that lead to the hilarious “Pigs in Space” skit on the Muppet television show. Yesterday I heard someone mention the phrase “A Toad on the Stove”— that has possibilities.
Commandment Eight: Learn from the best. In addition to classic humorists like Twain, Thurber, and Perlman humor editors especially like Woody Allen, Dave Barry, and P.J. O’Rourke’s. Read and study their work.
Commandment Nine: Strike quickly, make the piece flow, and then stop. Editors don’t like slow moving pieces. Be funny fast. Logan says he won’t finish reading “Works that are sooooo arty, that after two or three pages you are still trying to figure out what the subject might be (most of these come from the academic community).” Check out any of P.J. O’Rourke’s opening paragraphs to see how to get off a running start.
Commandment Ten: Format does counts. Check for typos and never fax stuff unless specifically asked to do so. Among Ellenbogen’s nightmares are ”A manuscript submitted via fax, poorly typed with typos all over the place”. Go for the halo effect and at least appear professional. Successful humor writers are not wacko who submit crayon ravings scrawled on paper backs— they are pros.
Bonus Commandment: Don’t pay too much attention to what editors or anyone else says.
Logan says, “When it comes to humor, it’s really in the mind of the chuckler.”
Darden says, Be funny. Be short. Be timely. Don’t be afraid to fail. Comedy takes chances. Finally Ellenbogen warns, “If at first you don’t succeed, try, try again… humor is a very subjective thing.” No joke!
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The Editors
Larry Logan, Editor of SATIRE: The Quarterly Journal of Contemporary Satire
E-mail: satire@intrepid.net, Website: http://www.intrepid.net/~fanfare/satire.htm)
P.O. Box 340, Hancock, MD 21750-0340
When asked about his background Logan, said, “Those of us in witness protection programs must be vague in this area. I’m a post W.W.II baby-boomer who bought into the Ozzie & Harriet American dream, through no fault of my own. Got a couple of college degrees, just barely avoided being drafted for Vietnam, and jumped into the rat-race because that was what was expected.. .. the authorities who operate [the witness relocation program] understand the best way to assure obscurity is to become an author/publisher of a small press quarterly. They assigned me to do SATIRE, and I am doing the best I can to provide a home for the unwanted humor works of the world… satires/parodies/black humors/etc. It’s really like running an orphanage.
Douglas Carroll is the editor of idiot wind: a small wildcat humor publication with strong Internet presence. Carroll publishes this quarterly in the herring capital of the east coast. E-mail: idiotwind@radix.net. Website: Website: http://www.radix.net/~idiotwind, 310 Poplar Alley, Apt. A, Occoquan, VA 22125.
Carroll says, “I grew up on National Lampoon magazine during the eighties, discovering the older mag of the seventies several years later. The old issues inspired me to produce a magazine that would make people smile and the later mags inspired me to do better than the unfunny swill of that era.”
Fran London, R. N, M.S. is the editor of the popular specialty humor magazine the Journal of Nursing Jocularity (JNJ). E-mail 73314.3032@compuserve.com, Website: http://www.jocularity.com JNJ Publishing, Inc. P.O. Box 40416, Mesa AZ 85274
She writes, “I am an editor. [but] more of humor writer than a humorist.”
Robert Darden is the editor of The Door, another specialty magazine that focuses on humor related to religion. The magazine takes its name from the door of Wittenberg Cathedral, where Martin Luther nailed his 95 theses launching the Protestant reformation. The Door’s guidelines have 11 theses that you are instructed to memorize and then eat the evidence.
Darden claims to be the author of 25 books and editor of the world’s oldest, largest, and only religious humor and satire magazine.
Glenn C. Ellenbogen, Ph.D. is the editor of The Journal of Polymorphous Perversity (JPP). a twice-per-year publication devoted to showcasing spoofs of psychology, psychiatry, mental health, and human behavior. The Wall Street Journal called the JPP “a social scientist’s answer to Mad magazine. Circulation is approximately 4,000. Unfortunately, JPP rarely pays writers, using the “scientific journal” (or “chintzy”) model of publication. e-mail: info@psychhumor.com Website: http://psychhumor.com Wry-Bred Press, Inc. 10 Waterside plaza, Suite 20-B New York, NY 10010
Dr. Ellenbogen’s biography indicates that he has a Ph.D. in clinical psychology from Hofstra. Before getting his doctorate, he earned two Master’s degrees but was “psychologically unable to cope with having MAMA after his name.”

Tags: editors, Humor, humor column, Humor writing, journalism, Writing
Toyland Tribulations
31 OctLike high fashion, the American toy industry is dominated by trends and exclusivity. There’s nothing more satisfying than getting your kid the hot new toy that your neighbor can’t seem to find.
In fact, there was even a rather mediocre Christmas movie — 1996’s “Jingle All the Way,” which implausibly pits Arnold Schwarzenegger against Sinbad in a rather violent pursuit for the year’s most popular action figure.
Over the past 30 years, I personally have traveled far and wide in hot pursuit of Strawberry Shortcake dolls, Gameboys, Transformers, Teenage Mutant Ninja Turtles, Millennium Falcons and Zhu Zhu Hamsters.
Years ago, I remember submitting an application to Toys R’ Us for the privilege of buying a Cabbage Patch Doll. Like kidnappers, they called me a couple of days later and told me to be at the store at 10 a.m. sharp if I wanted to buy the doll. When I got there, they took a small group of us chosen ones to a darkened back room, where they had a pallet full of new Cabbage Patch dolls completely covered by a black sheet of canvas. When it was my turn, I grabbed a doll and was escorted to a cashier. I didn’t even know how much it was going to cost, but things had progressed way too far to ask questions. I felt like I was buying a couple kilos of heroin.
Trends in toys constantly repeat themselves. With our three boys and now a grandson, it seems like we have gone through at least three generations of Star Wars, as well as several of Transformers, and now Teen Age Mutant Ninja Turtle toys. And just when it seems like it’s over, the Lego version appears and it starts all over again.
We made the mistake of giving away our daughter’s extensive collection of Strawberry Shortcake dolls and paraphernalia to a family that had three girls. How did we know our daughter would end up having three girls of her own and never forgive us? We still have a couple generations of Star War toys stashed in plastic bins in our basement. I’m too lazy to dig through them for the grandkids. Besides, they belong to our sons and are my backup plan in case the government ever privatizes Social Security.
The United States Toy Industry Association reports that Americans purchase more than 3 billion toys annually. With the average cost of about $7 per toy, that quickly adds up to more than $21.2 billion in direct toy sales.
According to CNBC’s Christina Berk, however, there is trouble brewing in Toyland this holiday season. Toy sales have been declining over the past decade and the trend is accelerating, according to a Goldman Sachs report Monday. As a result, Goldman downgraded the toy industry’s rating from “neutral” to “cautious.”
According to financial analyst Michael Kelter, the “amount spent on traditional toys in the U.S. per capita is down 30 percent from $85 per person to $60 per person since 1998.”
Part of the reason may be the tremendous growth in digital games played on tablets and smartphones, which are edging out traditional board games and puzzles. When videogame consoles are included, the market share of digital games has increased from 1 percent to 20 percent in the past decade.
Declines are also expected this year in the sales of Hasbro’s flagship boy toys — Transformers and Nerf weapons. Mattel, which relies heavily on perennial girls’ favorites, such as Barbie, also has been hurt by flat sales in recent years, as well as a huge decline in the preschool toy market.
Perhaps it’s the overall economy that’s to blame, or maybe it is kid’s attraction to online games and activities. Advances in electronics have certainly made toys awfully flashy and sophisticated. Some people may think that modern toys have become too complicated and explicit to encourage creative play and they lean toward classic toys that require more imagination.
As a child, I owned a red plastic console that was advertised to track missiles and satellites in space. It had a tiny opaque screen that only showed vague shadows of small plastic cutouts of spacecraft as you turned a crank. I must have spent hours staring at that opaque screen in anticipation of my current job, at which I still spend hours staring at a screen. I would have given anything if that screen would have shown a little detail, color or miracles of miracles, actually said something.
Perhaps modern toys are not imaginative enough to stimulate much creative play. In this regard, I always think of Patricia Lee Gauch’s classic children’s book, “Christina Katerina and the Box,” in which, to her mother’s horror, a young girl comes up with a number of imaginative uses for a large appliance box on their front lawn. I was thinking about this recently as I watched our grandchildren play with sticks in our backyard, which consists primarily of sticks and tics.
Watching them jogged my memory and I remembered one of my early favorite toys — the stake. Although I had a homemade swingset that my father had constructed from pipes, my favorite outdoor toy was a three-foot long, sharpened, solid-steel stake. I think it may have once been part of a of horseshoe game or perhaps belonged to a surveyor.
While a metal stake may seem like a dangerous and inappropriate plaything, the story gets worse. I remember two games we made up using the stake. The first was “Oilwell.” My friends and I hammered the stake into the ground and then attached a rope to it. We threw the rope over a tree branch and then pulled the stake out of the ground. Then we poured water into the hole left by the stake and lowered the stake again back into the hole drilling for oil until the oil (mud) finally came gushing out of the well. We added a bunch of toy trucks, cars and plastic soldiers to the scene to complete the tableau. So basically we played for hours in a large mud hole with a large sharp metal stake suspended over our heads.
Our second game wasn’t much better. Our house had once been a boarding house, so it was configured rather oddly. For example, we had two front doors. My bedroom had its own door to the outside and it lead to a porch with a railing. The steps had been removed so it was sort of like a little balcony.
I always imagined it was the deck of a ship and our backyard was the ocean. We used the porch as our pirate ship until one day Bobby suggested that we turn it into a whaler. Of course, to do this we needed a serviceable harpoon. We took the metal stake with a rope tied to it and fastened the other end of the rope to a column supporting the porch’s roof. We then took turns hurling the stake into the yard at old basketballs and pieces of newspaper (whales).
How we managed to avoid impaling some small child or skewering one of the neighborhood dogs or cats is still a mystery to me. We did managed to loosen the column supporting the porch roof and a few years later when it finally collapsed, my father removed the porch, filled in my door, and put in a window instead.
I will leave the precise interpretation of our “games” to the Freudians out there, but in retrospect perhaps children are better off with less “creative” toys after all. When I was 11, I misplaced the steel stake and started my career making toy soldiers out of molten lead, but that’s another story. And don’t get me started on my chemistry set, its alcohol lamp and “The Great Bedroom Fire of 1961.”
Originally published in the Southern Indiana News-Tribune
Tags: back porch, cabbage patch dolls, childhood, Comedy, harpoon, hazard, Humor, imagination, metal stake, mutant ninja turtle, ninja turtle toys, strawberry shortcake dolls, toys